Creating a visual identity

Creating a visual identity

To ensure an effective and purposeful design, a look into the market is the first step: Who are the competitors? Who is the audience? Brainstorming provides a vast array of design ideas, which are distilled into a mood board - a combination of visuals that accurately capture the brand's feel. 

To ensure an effective and purposeful design, a look into the market is the first step: Who are the competitors? Who is the audience? Brainstorming provides a vast array of design ideas, which are distilled into a mood board - a combination of visuals that accurately capture the brand's feel.

The brand's look is further defined by a style board featuring colors, typography, and imagery. By following these steps, the design will successfully evoke a positive emotional response from the brand's customers.

The brand's look is further defined by a style board featuring colors, typography, and imagery. By following these steps, the design will successfully evoke a positive emotional response from the brand's customers.

This design case explores the process of developing three distinct algae-based food brands, with the aim of increasing consumer acceptance and willingness to try new products in the German mass market. Algae provide an array of essential vitamins, saturated fatty acids, and minerals, and can be cultivated without the use of antibiotics, fertilizers, and pesticides – making them a valuable resource for the food of the future. Growing significantly faster than land plants, algae are also able to convert C02 into oxygen.

While traditionally popular in Asia and the European Atlantic coast, algae remain a niche product in Germany. This study seeks to create an algae brand for the German mass market, in order to bridge the gap between consumer hesitancy and the potential of algae-based products.

This design case explores the process of developing three distinct algae-based food brands, with the aim of increasing consumer acceptance and willingness to try new products in the German mass market. Algae provide an array of essential vitamins, saturated fatty acids, and minerals, and can be cultivated without the use of antibiotics, fertilizers, and pesticides - making them a valuable resource for the food of the future. Growing significantly faster than land plants, algae are also able to convert C02 into oxygen. 

While traditionally popular in Asia and the European Atlantic coast, algae remain a niche product in Germany. This study seeks to create an algae brand for the German mass market, in order to bridge the gap between consumer hesitancy and the potential of algae-based products.

Le Jardin Bleu

Le Jardin Bleu

(The Blue Garden) Celebrating the product origin of Brittany, France, this brand captures the traditional Bretonic food culture and the indulgence of French cuisine.

(The Blue Garden) Celebrating the product origin: Brittany, France. Traditional Bretonic food culture and French indulgence.

Sirena

SIRENA

Focused on fun and enjoyment, while also promoting an eco-friendly lifestyle.

Focused on fun and enjoyment while being eco-friendly naturally.

Vitalga

Vitalga

A strong contribution to a healthy lifestyle.

A powerful contributor to a healthy lifestyle.