SIRENA
DESIGN CASE
SIRENA
SECTOR
Food
YEAR
2023
SERVICES
Concept, Naming, Brand Design, Packaging Design, Product Staging, Web Design
This case presents one of three branding options for an algae food brand. SIRENA is a contemporary and vibrant brand, embodying a sense of joy and delight. While promoting healthy and eco-friendly nutrition, SIRENA seamlessly integrates into a modern lifestyle. Customers are invited to explore a realm of novel flavors and innovative culinary experiences.
MOOD BOARD
MOOD BOARD
STYLE BOARD
STYLE BOARD
LOGO
LOGO
COLORS & FONTS
COLORS & FONTS
PACKAGING DESIGN
PACKAGING DESIGN
Packed with responsibility
Packed with responsibility:
Packed with responsibility
Packed with responsibility
Packed with responsibility
Only one printing color on paper due to algae based ink.
Black is the only printing color due to algae based ink.
Black is the only printing color due to algae based ink.
Black is the only printing color due to algae based ink.
Black is the only printing color due to algae based ink.
RESPONSIVE WEBSITE
RESPONSIVE
WEBSITE
Alternative Logo Designs
Alternative Logo Designs
PHOTO CREDITS:
Areal shot on moodboard by Big Dodzy / unsplash
Till Krüsmann
Design Direction
Till Krüsmann
Design Direction
Till Krüsmann
Design Direction
Till Krüsmann
Design Direction
Contact
mail@tillkruesmann.com
Contact
mail@tillkruesmann.com
Contact
mail@tillkruesmann.com
Contact
mail@tillkruesmann.com
