Branding and packaging design for cosmetics and lifestyle products are my passion and specialization.

Design is an essential brand ambassador for any product or service, my work is a crucial marketing tool to reach your target group. I guide my clients from briefing, competitor analysis to moodboards and final design or I support them at a certain point on this journey. My skills include creation of design concepts, project management, naming, logo design, creation of 2D design routes, guiding and directing 3D design, creation of design manuals as well as final artworks.

I have extensive experience in the industry, having worked for both local and global brands such as NIVEA, Eucerin and Douglas over the past 16 years. My professional background includes Art Direction at the LeFee advertising agency, founding and managing the lifestyle store cream in Hamburg, and Senior Design Direction at Lutz Herrmann Design. As a passionate teamworker, I highly value my professional network and strive to inspire and be inspired by others.