Le Jardin Bleu

jardin_teaser

DESIGN CASE 
Le Jardin Bleu

SECTOR
Food

YEAR
2023

SERVICES
Concept, Naming, Brand Design, Packaging Design, Product Staging, Web Design

This case presents one of three branding options for an algae food brand.
Le Jardin Bleu (the blue garden) celebrates the product's origin in Brittany, France. For centuries, hand-harvested algae have been an integral part of Bretonic food culture, and this brand combines this tradition with a modern, vibrant aesthetic. By embracing a "joie de vivre" attitude, Le Jardin Bleu adds a unique and exciting flair to the world of algae food products.

MOOD BOARD

MOOD BOARD

jardin_bleu_mood_board

STYLE BOARD

STYLE BOARD

jardin_bleu_style_board

LOGO

LOGO

jardin_logo

COLORS & FONTS

COLORS & FONTS

jardin_colors_typo

PACKAGING DESIGN

PACKAGING DESIGN

packaging-jardin-bleu

Packed with responsibility

Packed with responsibility:

Packed with responsibility

Packed with responsibility

Packed with responsibility

Black is the only printing color due to algae based ink.

Black is the only printing color due to algae based ink.

Black is the only printing color due to algae based ink.

Black is the only printing color due to algae based ink.

Black is the only printing color due to algae based ink.

jardin_sustain_details

RESPONSIVE WEBSITE

RESPONSIVE WEBSITE

jardin-bleu_website

Alternative Logo Designs

Alternative Logo Designs

jardin_alt_logo1
jardin_alt_logo2
jardin_alt_logo3
jardin_alt_logo5
jardin_alt_logo6
jardin_alt_logo4

PHOTO CREDITS:
Areal shot on moodboard by Big Dodzy / unsplash

Till Krüsmann
Design Direction

Till Krüsmann
Design Direction

Till Krüsmann
Design Direction

Till Krüsmann
Design Direction

Contact
mail@tillkruesmann.com

Contact
mail@tillkruesmann.com

Connect
LinkedIn

Connect
LinkedIn

© 2022
Imprint

© 2022
Imprint

© 2022
Imprint

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