yeo – organic, vegan & responsible skincare

yeo – organic, vegan & responsible skincare

DESIGN CASE 
yeo skincare

SECTOR
Cosmetic

YEAR
2022

SERVICES
Brand design,
Packaging design,
Product staging

DESIGN CASE 
yeo skincare

SECTOR
Cosmetics

YEAR
2022

SERVICES
Brand design
Packaging design
Product staging

Yeo skincare is a design study that showcases sustainable packaging solutions for the mass market. The fictional brand offers organic products at a medium price point, targeting consumers aged 15 – 40. The Asian undertone of the brand name and logo is linked to Japanese brand heritage.

Contrasts between the bold geometric logo and fine, vintage ingredient illustrations create a striking appearance and strong brand recognition. The illustrations differentiate the individual products at first glance and, in combination with classic elegant serif fonts, convey an apothecary look and feel.

Yeo skincare is a design study that showcases sustainable packaging solutions for the mass market. The fictional brand offers organic products at a medium price point, targeting consumers aged 15 – 40. The Asian undertone of the brand name and logo is linked to Japanese brand heritage.

Contrasts between the bold geometric logo and fine, vintage ingredient illustrations create a striking appearance and strong brand recognition. The illustrations differentiate the individual products at first glance and, in combination with classic elegant serif fonts, convey an apothecary look and feel.

Why is this a sustainable packaging solution?
- Reduction of packaging material
- Re-useable lightweight aluminum bottles
- Refill pouches
- Labels & cartons made from unbleached grass paper
- Use of sustainable adhesive (cradle-to-cradle® certified) to attach labels to containers
- Black as sole printing color as it can be obtained sustainably (from algae rather then mineral oil).
- Jar made of lactic acid polymers is 100% biodegradable in industrial composting.

Find out more here: RESPONSIBILITY 

Why is this a sustainable packaging solution?
- Reduction of packaging material
- Re-useable lightweight aluminum bottles
- Refill pouches
- Labels & cartons made from unbleached grass paper
- Use of sustainable adhesive (cradle-to-cradle® certified) to attach labels to containers
- Black as sole printing color as it can be obtained sustainably (from algae rather than mineral oil)
- Jar made of lactic acid polymers is 100% biodegradable in industrial composting.

Find out more here: RESPONSIBILITY

PHOTO CREDITS:
Hand with flowers: Chandra Oh / unsplash
Shadow in background: Sarah Dorweiler / unsplash

PHOTO CREDITS:
Hand with flowers: Chandra Oh / unsplash
Shadows in background: Sarah Dorweiler / unsplash