Balkan Wine Renaissance

Balkan Wine Renaissance

DESIGN CASE 
TERRA ARBËRI

SECTOR
Beverages

YEAR
2022

SERVICES
Brand design,
Packaging design,
Product staging

DESIGN CASE
TERRA ARBËRI

SECTOR
Beverages

YEAR
2022

SERVICES
Brand design
Packaging design
Product staging

Inspired by unique landscapes and the rich wines of the Balkan Peninsula, I created the fictional wine brand TERRA ARBËRI. I envision this brand as a family-run winery that values its handcrafted organic winemaking heritage.

 The flavors and aromas of TERRA ARBËRI wines are multi-layered, which is reflected in the label's evocative landscape design. The landscape's layered shape remains constant throughout the entire wine range, while individual structures and colors differentiate the distinct character of each wine. This design principle provides both strong brand recognition and unlimited possibilities of distinction among individual wines.

The Arbëri family crest features a heraldic lion which is reflected in the logo.



Inspired by unique landscapes and the rich wines of the Balkan Peninsula, I created the fictional wine brand TERRA ARBËRI. I envision this brand as a family-run winery that values its handcrafted organic winemaking heritage.

The flavors and aromas of TERRA ARBËRI wines are multi-layered, which is reflected in the label's evocative landscape design. The landscape's layered shape remains constant throughout the entire wine range, while individual structures and colors differentiate the distinct character of each wine. This design principle provides both strong brand recognition and unlimited possibilities of distinction among individual wines.

The Arbëri family crest features a heraldic lion which is reflected in the logo.